Retail Hiring Reimagined: How Automation Saved KOOKAÏ 240+ Hours
KOOKAÏ, a fashion retailer beloved for its women’s apparel, found itself facing a good problem: an overwhelming number of job applicants. Thousands of eager candidates applied every month, a testament to KOOKAÏ’s strong brand. The challenge? KOOKAÏ’s hiring team lacked an Applicant Tracking System (ATS) and was handling this flood of applications manually. Every resume review and screening call took precious time. As the company braced for its busiest sales season, the recruitment team needed a scalable way to maintain KOOKAÏ’s famously high-touch candidate experience despite the volume. By introducing an AI-driven recruitment automation platform (with WhatsApp and SMS integration), KOOKAÏ dramatically cut down on repetitive admin work – saving over 240 hours in just six weeks – and achieved near-perfect interview attendance. Just as importantly, the new system delighted candidates and bolstered KOOKAÏ’s employer brand.
How a Global Airline Boosted Gen-Z Hiring with AI & WhatsApp Automation
Lufthansa, Germany’s national airline, needed to scale up high-volume hiring for cabin crew in new markets. Engaging younger Gen-Z candidates was a major hurdle, as traditional outreach via email or phone was falling flat it was time to use WhatsApp.
The recruitment team saw an lower attendance at assessment centers and waning engagement, signaling that a new approach was needed for a tech-savvy generation. By adopting an AI-driven recruitment solution centered on WhatsApp, Lufthansa modernized its hiring process. The result was a near-universal message read-rate, improved candidate responsiveness, and a faster, more scalable recruitment operation – all without sacrificing the candidate experience.